Prototype fast
Turn rough ideas into usable software quickly, validate product direction early, and reduce wasted build time.
Rapid app prototyping
Small consultancy. Fast execution. Built from concept through deployment.
De Waal Labs LTD helps turn ideas into working software quickly. I specialise in rapid prototyping, product shaping, and hands-on delivery across the full software lifecycle, from initial concept to production deployment.
What I do
Lean consultancy for teams that need momentum.
Build end to end
Experience across planning, architecture, implementation, testing, release, and deployment.
Deliver pragmatically
Focus on software that works in real environments, with clear tradeoffs and minimal ceremony.
Brainstorm and straw man
Help shape early ideas into something concrete, pressure-test assumptions, and turn loose concepts into a practical starting point.
Experience
From early concept to live systems.
I work across the full lifecycle of software development, helping shape ideas, define practical delivery plans, build the product, and carry it through to release.
I am currently building a large datacenter for a UK-based organisation alongside ongoing software product work.
Confidentiality
Discuss the problem first. Protect the idea properly after.
Early-stage work often starts with brainstorming, rough concepts, and straw-man thinking. That is usually the right stage to explore goals, constraints, and whether a product is even worth building.
After an initial 30-minute consultation and a conflict check, a mutual NDA can be put in place before any sensitive project details are shared more widely.
Ongoing projects
Current product work, shared at a high level.
WhatsBackUp
A privacy-focused mobile app for exporting, storing, and revisiting WhatsApp chats locally. Launching on Android and iOS in two weeks.
Lane9
A training and performance app built around connected erg equipment, focused on structured sessions, competitive workflows, and a distinctive athlete-first experience.
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